Branding & Packaging: Callum Peters Photography
I recently rebranded and redesigned my packaging for the photography arm of ‘me’. My new business cards, featuring a slimmer profile and more vintage aesthetic in the form of my classic camera logo, double up as swing tags. Everything is brought together simply with string - minimal packaging, minimal cost, minimal effect on the environment.
10 years in Type is a series of booklets by Fontsmith celebrating 10 years of work by exploring the stories of some of the leading typefaces and brands.
They’re well-crafted with cover lips on both sides, the pages nestled in-between with a medium textured card for the cover stock.
They have bold, bright designs that follow a simple graphic system with appropriate colour palette but still hold the individual personality of each type, brand or designer.
Borrowed from my tutor for research of D & AD- Pentagram Brief.
